CREATING NATIVE-OWNED WESTERN Outfits since 2017
The Fringe 
Boutique
BoutiqueDiscover expressive western fashion, accessories and gifts thoughtfully selected for every shape, story and occasion.
Native-Owned Boutique
Proudly rooted in community
Inclusive Sizing
Styles selected for more bodies
Boutique-Picked
Curated with personality
Shop Online or In Store
Visit us in Bismarck, ND
JUST LANDED
New to The Fringe
Fresh western styles, statement accessories and boutique favourites added regularly.
WESTERN STYLE NATIVE JEWLERY
Made to present your Spirit
WESTERN STYLE NATIVE HEAD WEARS
Made to fit your confidence
STYLE IT YOUR WAY
Complete the Western Look
Build an unmistakable statement outfit. Drag and drop these elements or tap hotspots below to assemble your signature badlands look.
Items in This Look
CUSTOMER FAVOURITES
The Styles Everyone's Talking About
CUSTOMER LOVE
Loved for Colour, Craft, and Effortless Wear
"I bought 2 dresses last year and wore them so much - they are fabulous summer dresses that are cool and beautiful. I just purchased the pink and lilac one which has just been delivered and is equally as gorgeous. I always get so many comments when I wear them! Worth every penny!"- Rachel
"I bought 2 dresses last year and wore them so much - they are fabulous summer dresses that are cool and beautiful. I just purchased the pink and lilac one which has just been delivered and is equally as gorgeous. I always get so many comments when I wear them! Worth every penny!"- Rachel
"I bought 2 dresses last year and wore them so much - they are fabulous summer dresses that are cool and beautiful. I just purchased the pink and lilac one which has just been delivered and is equally as gorgeous. I always get so many comments when I wear them! Worth every penny!"- Rachel
OUR STORY
Rooted in Community. Styled with Confidence.
The Fringe 17 brings together modern western style, inclusive fashion and a personal boutique experience shaped by community, creativity and individuality. As a proudly Native-owned business, we selectively curate clothes, jewelry, and local treasures to inspire every body and highlight your unique story.
The Boutique
Discover clothing, accessories and gifts in person at our Bismarck boutique. Experience our inclusive collections and find the perfect styling with help from our friendly team.
The Salon
Refresh your look with personalised hair services from The Fringe 17 salon team. From cuts and color to custom extensions, we deliver confidence in a warm, welcoming space.
THE FRINGE COMMUNITY
Wear It Your Way
Follow along for new drops, styling inspiration, live sales and a closer look inside the boutique.
FREQUENTLY ASKED QUESTIONS
Everything You Need to Know
Answers to common questions about shipping, sizing, care, and custom orders.