Creating Indigenous and Western styles since 2017.
The Fringe 
Boutique
BoutiqueDiscover expressive western fashion, accessories and gifts thoughtfully selected for every shape, story and occasion.
Native-Owned Boutique
Proudly rooted in community
Inclusive Sizing
Styles selected for more bodies
Boutique-Picked
Curated with personality
Shop Online or In Store
Visit us in Bismarck, ND
JUST LANDED
New to The Fringe
Fresh western styles, statement accessories and boutique favourites added regularly.
WESTERN STYLE NATIVE JEWLERY
Made to present your Spirit
WESTERN STYLE NATIVE HEAD WEARS
Made to fit your confidence
STYLE IT YOUR WAY
Complete the Western Look
Build an unmistakable statement outfit. Drag and drop these elements or tap hotspots below to assemble your signature badlands look.
Items in This Look
CUSTOMER FAVOURITES
The Styles Everyone's Talking About
CUSTOMER LOVE
Loved for Colour, Craft, and Effortless Wear
"I bought 2 dresses last year and wore them so much - they are fabulous summer dresses that are cool and beautiful. I just purchased the pink and lilac one which has just been delivered and is equally as gorgeous. I always get so many comments when I wear them! Worth every penny!"- Rachel
"I bought 2 dresses last year and wore them so much - they are fabulous summer dresses that are cool and beautiful. I just purchased the pink and lilac one which has just been delivered and is equally as gorgeous. I always get so many comments when I wear them! Worth every penny!"- Rachel
"I bought 2 dresses last year and wore them so much - they are fabulous summer dresses that are cool and beautiful. I just purchased the pink and lilac one which has just been delivered and is equally as gorgeous. I always get so many comments when I wear them! Worth every penny!"- Rachel
OUR STORY
Rooted in Community. Styled with Confidence.
The Fringe 17 brings together modern western style, inclusive fashion and a personal boutique experience shaped by community, creativity and individuality. As a proudly Native-owned business, we selectively curate clothes, jewelry, and local treasures to inspire every body and highlight your unique story.
FROM THE FRINGE
Western Style, Stories & Inspiration
Western Spring 2026: Style That Moves With You
Western Spring 2026 fashion is all about comfort, movement, and confidence—especially for curvy women. Discover denim, fringe, and Western layers that feel as good as they look.
Step Up Your Style: The Ultimate Guide to Choosing the Perfect Cowgirl Boots
Everything you need to know about the Cowgirl Boot
THE FRINGE COMMUNITY
Wear It Your Way
Follow along for new drops, styling inspiration, live sales and a closer look inside the boutique.
FREQUENTLY ASKED QUESTIONS
Everything You Need to Know
Answers to common questions about shipping, sizing, care, and custom orders.
