About The Fringe 17
Where Western Spirit Meets Modern Style
At The Fringe 17, we believe fashion is more than just what you wear — it’s how you express your story.
Founded with a love for western fashion, boho chic design, and authentic craftsmanship, The Fringe 17 curates timeless pieces that empower women to stand out with confidence, individuality, and effortless style. From cowgirl boots and fringe handbags to handcrafted jewelry and boho-inspired dresses, every piece in our collection is thoughtfully selected to bring together comfort, confidence, and creativity.
What started as a small idea — blending western heritage with modern feminine flair — has grown into a lifestyle brand loved by women who dare to be bold, free, and unapologetically themselves.
The name The Fringe 17 reflects our identity: “Fringe” for the iconic western detail that symbolizes individuality and movement, and “17” as a nod to new beginnings, passion, and purpose.
We’re based on the belief that style should celebrate every body type, every mood, and every season. That’s why we offer sizes and styles that embrace diversity, ensuring that every woman finds something that fits just right — whether you’re dressing up for a rodeo night, a weekend getaway, or simply everyday life.
Visit Our Boutique
We’d love to welcome you in person! Step into The Fringe 17 and experience the charm of western-inspired fashion up close. Explore our latest collections, feel the quality of every piece, and get personalized styling tips from our friendly team.
There’s nothing quite like seeing the textures, colors, and craftsmanship that make our brand unique — come discover your next favorite look today.